Fundamentals of Buisness

Topics include:

Business Strategy:

• Understand the competitive environment.
• How does your business compete in the industry?
• How can you create a competitive advantage?
• Are you able to adapt to a changing business environment?
• The ability to take a high-level, strategic view of a business is necessary to identify opportunities and to stay ahead of external forces such as new competition and changing consumer demand.

Marketing: 

• Recognize customer needs .
• learn how to best market your product or service.
• Learning core concepts of marketing including : segmentation ,targeting , differentiation , product positioning .

Organizational Behavior and Leadership: 

Discover what motivates people and find out how to become a better leader

People: 

• Learn how to hire the best employees
• Manage performance and comply with employment laws and regulations as a group
• Use critical-thinking skills to determine a strategy and course of action to solve a business problem