Topics include:
Business Strategy:
- Understand the competitive environment.
- How does your business compete in the industry?
- How can you create a competitive advantage?
- Are you able to adapt to a changing business environment?
- The ability to take a high-level, strategic view of a business is necessary to identify opportunities and to stay ahead of external forces such as new competition and changing consumer demand.
Marketing:
- Recognize customer needs .
- learn how to best market your product or service.
- Learning core concepts of marketing including : segmentation ,targeting , differentiation , product positioning .
Organizational Behavior and Leadership:
Discover what motivates people and find out how to become a better leader
People:
- Learn how to hire the best employees
- Manage performance and comply with employment laws and regulations as a group
- Use critical-thinking skills to determine a strategy and course of action to solve a business problem
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