Tuesday, 6 October 2020

Communication theory




 

Communication theory is the study of the principles of transmitting and communicating information such as print, radio, television, and the like.

 

Types of communication theories:

 

Mass society theory:

This theory is based on changing the image of traditional societies, and therefore it is one of the first theories of communication that was closely related to society. As it is based on the transfer of society to an environment characterized by complexity.

 

Empirical theory:

It is one of the theories that worked on the interest in quantitative, functional, and descriptive approaches. The empirical theory focuses on the administrative aspects related to the communicative operations, with the importance of focusing on the communicative functions and therefore this theory has deliberately neglected the historical and cultural aspects.

 

Monetary theory:

It refers to the theory that arose and developed in a cultural and social environment, which contributed to the influence of communication processes in Marxist thought.

 

Technological determinism theory:

Communication theory As this theory focused on the analysis of communicative processes using technology in the means of communication, and therefore the proponents of this theory see that the content is the means in itself.

 

Prioritization theory:

Where he means the theory that contributes to building the mental image of many audiences, and therefore this theory may be presented using methods that originated in false or false environments.

 

The spiral of silence theory:

It refers to the theory that contributes to forming public opinion on issues of concern to the public, and thus the attitude of individuals will support the media. It must be noted that the formed public opinion must be consistent with the ideas supported by the media in all its forms.

 

Moss's cultural theory:

It is meant the theory that focuses on the relationship between the means of communication and society, whereby the means of communication are used with the aim of transforming cultures, which is called the cultural mosaic, which focuses on the transmission of culture from scholars, writers, and creators who possess creative ideas that are transmitted directly to endless groups, Consequently, it is imperative to focus on the role the media plays in modern culture.

 

Knowledge gap theory:

It is meant by the theory that explains the difference between individuals and groups in knowledge, and therefore their exposure to the media is what contributes to creating or increasing the cognitive disparity between them, as the acquisition of information is more for groups with a lower level of knowledge, in addition to that, the flow of information is available In socio-economic systems.

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